Privacy policy

Privacy Policy

Last updated: February 28, 2026

No Sweat Ethical Trading Ltd (No Sweat) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Make Hope Normal Again is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services:

Contact details including your name, address, billing address, shipping address, phone number, and email address. Financial information including payment card information, transaction details, form of payment, payment confirmation and other payment details. Transaction information including the items you view, put in your cart, or purchase, and your past transactions. Communications with us including the information you include in communications with us, for example when sending a customer support inquiry. Device information including information about your device, browser or network connection, your IP address, and other unique identifiers. Usage information including information regarding your interaction with the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you visit or use the Services, communicate with us, or otherwise provide us with your personal information. Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies. From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

How We Use Your Personal Information

We use your personal information for the following purposes:

To provide the Services including to process your payments, fulfil your orders, send notifications related to your order, arrange shipping, and facilitate any returns or exchanges. Security and Fraud Prevention. We use your personal information to provide a secure payment and shopping experience and to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. Communicating with You. We use your personal information to provide you with customer support and to be responsive to your enquiries. Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

With Shopify, vendors and other third parties who perform services on our behalf such as payment processing, cloud storage, fulfilment and shipping. When you direct or request us to disclose certain information to third parties, such as to ship you products. In connection with a business transaction such as a merger, to comply with any applicable legal obligations, to respond to subpoenas or search warrants, or to enforce any applicable terms of service or policies.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at privacy.shopify.com.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms.

Security and Retention of Your Information

We take reasonable steps to protect your personal information, however no security measures are perfect or impenetrable. How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

Your Rights Under UK GDPR

As a UK resident, you have the following rights in relation to your personal information:

Right to Access. You may request access to the personal information we hold about you. Right to Delete. You may request that we delete personal information we hold about you. Right to Correct. You may request that we correct inaccurate personal information we hold about you. Right of Portability. You may request a copy of your personal information in a portable format. Right to Object. You may ask us to stop processing your personal information for certain purposes. Right to Restrict Processing. You may ask us to restrict our processing of your personal information in certain circumstances. Withdrawal of Consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time. Managing Communications. If you receive any communications from us, you may opt out at any time by contacting us directly.

To exercise any of these rights, please contact us using the details provided below.

Complaints

If you have complaints about how we process your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at tshirts@nosweat.org.uk or write to us at 5 Caledonian Road, London, N1 9DX.

For the purposes of UK data protection law, No Sweat Ethical Trading Ltd is the data controller of your personal information.